A founder-led outbound studio
Outbound that doesn't read like outbound.
We build and run outbound for B2B companies from start to finish. Every email goes out under your name, so we write each one the way you would on your best day.
12 of 15 engagements active · 3 open
71+ companies · 9 figures in pipeline
Clients backed by
- Y Combinator
- a16z
- General Catalyst
- Founders Fund
- Lux Capital
- Menlo Ventures
- Sapphire Ventures
- Forerunner
- Firstmark
- Point72 Ventures
- OMERS Ventures
- Foundry Group
- Peterson Partners
- AngelList
01The difference
One prospect, two emails.
Every agency now pulls the same funding rounds and job posts from the same databases, so prospects get dozens of “personalized” emails a week. The emails that get replies say something true about the prospect's business and give them a reason to care this month.
- To
- Sarah, VP Sales at Acme (AP automation)
- Subject
- Congrats on the Series B, Sarah
Hi Sarah, congrats on Acme's Series B! I also saw you're hiring six SDRs. Exciting times.
Scaling outbound after a raise is tough, and most sales leaders we talk to struggle with ramp time.
We help Series B companies build predictable pipeline with AI-powered, signal-based outreach.
Open to a quick chat next week?
Best, Alex
Most outbound sent today looks like this. It uses her name and her funding news, and it still gets deleted.
- 01
Commodity signal
Funding rounds and job posts sit in every sales database. She got thirty openers like this the week the round was announced.
- 02
Guessed pain
The pain is guessed from her funding stage. Nothing in it is specific to Acme.
- 03
Category claim
Nearly every outbound agency uses some version of this sentence.
- 04
Cold ask
Asks for her time before giving her anything.
Illustrative. Prospect and company are fictional. Hover or tap any line.
02The engine
Then the engine takes over.
Say Sarah replies yes. This is how we'd build Acme's engine. Every engine follows these six steps, and what goes into each one depends on your market.
01
Study
Learn where you already win, and why.
- source
- Case studies
- found
- Credit unions
02
Map
Size the market that looks like your best customers.
- band
- < $2B assets
- accounts
- 340
03
Prioritize
Find a reason to reach out now, when one exists.
- trigger
- Core switch
- ready
- 61 accounts
04
Write
Messaging built on the insight, reviewed by you.
- angle
- The pattern
- review
- Approved
05
Deliver
Multi-channel, from protected infrastructure.
- route
- Email + LI
- inbox
- Primary
06
Meeting
A qualified conversation on Sarah's calendar.
- with
- CFO
- when
- Thu, 2:00 PM
Illustrative. Every engine is built around your market.
03Results
$4.48M
Active pipeline in nine months of sending
A data warehouse optimization platform, nine months after we took over outbound.
We ran their outbound while their team focused on closing. Nearly $1M in pipeline came in during the first month, and they increased sending volume sixfold within weeks. Nine months in, they have $4M+ in active pipeline and haven't added a sales hire.
- 01Data warehouse optimization$4.48MActive pipeline9 months
- 02E-commerce platform355New onboardings7 months
- 03401(k) platform$187KActive pipeline22 days
- 04Fintech compliance platform102Event attendees and 6 meetings with top banksOne event
- 05CPG lending company60New leads25 days
- 06Cap table management19Meetings booked45 days
04The first 30 days
From kickoff to meetings in four weeks.
- Week 1
We learn your business first.
Some clients are starting outbound from scratch. Others have something that works and want to scale it, or something that has stalled. Either way, we start by learning your business the way a new VP of Sales would: your ICP, your positioning and what you've tried so far.
- Weeks 2 and 3
We build the engine while you keep selling.
We set up market mapping, data, messaging, sequences and deliverability infrastructure. You approve the messaging before anything goes live, and we handle the writing, testing and setup.
- Week 4
Meetings start showing up.
Outbound goes live. We watch replies, bounce rates and domain health daily, and fix anything that drifts the same day. You show up to the meetings and sell.
- Month 2+
It gets better every week.
We keep testing new audiences, angles and channels, and put more behind whatever is converting.
05The engagement
Our pricing is tied to the meetings we book you.
01
A fixed monthly fee
Covers the engine: strategy, data, infrastructure, copy and daily management.
02
+A fee per meeting booked
Charged for each meeting we book on your calendar.
The monthly fee keeps the engine running. The meeting fee means that the more meetings we book for you, the better we both do. Pricing depends on scope, and we'll walk you through it on the first call.
Included
- ICP definition and TAM mapping
- Market mapping, data and research
- Deliverability infrastructure and domains
- Messaging written with you, reviewed by you
- Multi-channel sequencing, email and LinkedIn
- CRM integration
- Ongoing testing across audiences and channels
- Direct access to Matt
A strong fit if
- You have product-market fit and need more at-bats
- You or your best closer are stuck prospecting
- You've tried reps or agencies and it didn't work
Not a fit if
- You're pre-PMF and still finding your ICP
- You want a volume blast, or the cheapest option
- You can't take the meetings we book
06The founder
Matt's track record
- Companies
- 71+
- In pipeline
- 9 figures
“I work on every account we take.”
I've spent my career building outbound for startups, from pre-seed to enterprise. The pattern that shows up again and again is good companies burning their reputation on volume.
GTM Engines is set up so that doesn't happen. My team runs the day-to-day; I design every engine, review the messaging and stay close to the numbers. We cap the studio at 15 clients so I can stay this involved. With more than that, the work would start to look like everyone else’s.
We have room for three more clients.
Book a 30-minute call to talk through your outbound. If we're not the right fit, we'll say so.
12 of 15 engagements active · 3 open